Kickstarting the generosity for the season of giving, there is an Ikea store located in Catania, Italy, giving shelter to stray dogs during the cold winter season. Customers just couldn’t resist applauding the store’s hospitality, and their effort went viral quickly. This event have brought good Christmas cheer to store customers, who were amazed by what they were witnessing while shopping their way through sets of furniture with dogs getting cozy among them.

The store totally went far beyond customer expectations: “The dogs receive daily food and pampering from IKEA’s employees and customers. Some dogs have even found a family, going home with customers.” This isn’t the first time IKEA showed their support to dogs, as they also partnered up once with Home For Hope’s campaign, encouraging pet adoption by displaying cardboard cutouts of shelter dogs in their stores.

This feels like a warm hug for all equally-concerned dog lovers around the world, a reassurance that many people and businesses are taking steps to give love to stray dogs across the world.

Take a look at the following photos of stray dogs having a taste of home as an early gift for Christmas.